But there’s a catch once again…
Even though it has been evident throughout Apple’s history, it has never before angered me as much as it has now.
I speak of the over inflated prices, compared to the USA, that Apple put on their products, both physical and digital.
I accepted the price of the iPod in the UK being what it was because it wasn’t that bad. It wasn’t as if I was paying double - same goes for the Macs I bought.
My main complaint is that for the price of a full Season of a TV show on the iTunes store is £32.99 (using Lost as an example). I would be able to buy the DVD box set for around that price, and get a good looking case, a dvd full of extras, and actually have something to show for my money.
All I get if I buy it through iTunes is the video itself. I could get that of the same (or better) quality for free. I guess that can be said for almost all digital and physical media though.
What really gets me though is that the music on the iTunes store doesn’t have the same problem. A full album on iTunes is around £7.99. That’s far better than buying the CD in the shops, which can be in excess of £15 - and it’s not like you get extras when you buy an album on CD (special editions excluded).
Here’s a copy of the feedback form I sent to Apple:
Finally, it’s been a long time coming, but TV shows are now available on the iTunes store. For that, I and many, many other people are extremely grateful. There’s only one problem.
How can you justify the prices, Apple?
Take the popular Lost TV Series as an example. Customers can purchase it from the US iTunes Store for $34.99 (USD), which equates to £17.35 (GBP). Yet Apple insist on charging £32.99 (GBP), which equates to $66.55 (USD).Why are UK customers subjected to almost double the price for a TV Series than what is payed in the US? Why ignore the exchange rate when selling content to overseas customers? The rate is currently $2.07 to £1.00.
The prices are far too inflated, and there is no justifiable reason for them being so.
I suggest, Apple, that if you wish to keep your customers interested, lower your prices.
It’s no wonder piracy is so high these days…
I’m not sure whether or not they’ll listen, but it seems that I’m not the only one narked off about the prices.