You Know What Really Grinds My Gears?
Internet buzz words. And the latest in fact: ‘The Cloud’.
There is no ‘Cloud’.
Google and Apple are two of the most prominent users of this term, I find. Apple keep using it in conjunction with their MobileMe service and Google use it with just about all their services. No data is kept in ‘The Cloud’, no web applications live in ‘The Cloud’.
They’re on servers. On the floor. In buildings. In countries. Connected via cables running through the ground. Not in the sky in fluffy, white water vapour collections.
Stupid buzz words.


